Cutting-edge British tech
— The Guardian
Best Apple accessory I’ve seen...
— Bloomberg Brief
A revolutionary product
— TechRepublic


We've actually been holding hands since 2010. Our founder Alison Grieve first developed patented hand holding technology for the food service industry. A former events manager, Alison came up with the idea for a fold-away hand grip on the underside of service trays after witnessing a spectacular accident involving a tray toppling over at an important function. The famous non-toppling Safetray emerged and is now used in twenty countries around the world. From salsa bars in Puerto Rico to sushi restaurants in Dubai; from the Sofitel in Lyon to The Famous Spiegeltent on its global tour - our first love now serves the world's glitterati, socialites, foodies and holiday makers.

The big G-Hold idea

Whilst on Safetray's global tour, Alison decided to keep her finger firmly on the tech pulse and purchased a tablet. Finding that this conveniently mobile piece of kit was somewhat awkward to hold, Alison Googled that exact term - 'awkward to hold'.

Google’s number one suggestion? ‘iPad awkward to hold’.




A flurry of prototyping activity took place (glue, plastic, felt, paper clips and even a Christmas tree clothes peg) and – bingo! - a new love affair began.

The G-Hold® has rapidly developed into a multi-purpose handhold that can be placed onto any type of tablet or reader, big or small – making your mobile computing devices truly mobile.

Whether taking photos, typing on the move, watching TV in bed or presenting to an audience, the G-Hold® creates a comfortable partnership between your hand and your beloved device. It’s a relationship based on trust – and you can trust that the G-Hold® will never let you down… and never let your tablet drop down.

As the G-Hold’s fanbase grows, all sorts of other potential uses have emerged - watch this space.

Our mission? To change the way the world holds things.

We’re on a mission to change the way the world holds things.
— Alison Grieve, CEO and inventor

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