G-Hold is a finalist in the John Lewis PitchUp competition

We've been sitting on our hands to stop ourselves telling you about this exciting news for about a week but we can finally announce it - we're through to the finals of the PopUp Britain John Lewis PitchUp competition.

Almost 700 entries have been winnowed down to the final 12, and we will be flying down to London on the 1st August to pitch G-Hold to the company's top buyers. It's an incredibly exciting opportunity to get feedback from these retail gurus, and we are looking forward to hearing their advice and learning as much as we can. We also can't wait to meet the other young British brands who will be there - look out for an update coming soon with more info about their products. For a fascinating insight into John Lewis' history, check out the story of their founder here.

Big thanks to our Kickstarter backers for taking us this far, we couldn't do it without you.

Follow our journey on Facebook and Twitter, and send your support using #holdinghands


Posted by Caroline Whitham.